There will be more than one winner on Friday nights in Scottsboro this football season. During halftime of every home game, a lucky fan will have an opportunity to win a new vehicle — such as a 2018 Toyota Camry SE or a new Tacoma — in the High Country Toyota Touchdown Toss.

This opportunity is made possible by a budding partnership between Scottsboro High School and High Country Toyota in Scottsboro.

“I can’t tell you how appreciative we are of this partnership and this opportunity to benefit all 794 students and 56 staff at the high school,” said principal Brad Dudley.

“It’s an honor for High Country Toyota to help give back to our local community,” said Alan Cox, general manager of High Country Toyota. “This will be a huge benefit for all teachers, parents and students. A lot of times we put our money into the schools’ athletic programs and sometimes forget the day-to-day of education. If we want to make a difference in the lives and careers of these students we should be doing both.”

After the band performs at halftime and prior to the second half kickoff, a contestant will attempt to sail a NERF football 35 yards through the open window of a new vehicle provided by High Country Toyota. The dealership will have two vehicles at each home game. The contestant will choose which vehicle they wish to make an attempt for.

If the throw is on the mark, the contestant wins the vehicle. A missed target will still net the contestant a consolation prize of $100 cash courtesy of the Toyota dealer.

Throughout the week leading up to each Scottsboro Wildcats home game, tickets will be on sale for an opportunity to participate in the event. Entries are $10.

Tickets will be available for students to purchase during their lunch. Members of the community may purchase their tickets in the front office at Scottsboro High School. Tickets may also be purchased beginning at 5 p.m. on game nights at the fieldhouse.

After the first quarter of each home game, a random drawing will produce a winner who will have the opportunity to drive home in a new set of wheels that evening. The winner of the random drawing will showcase their passing skills, or lack thereof, in front of the crowd under the Friday night lights. Contestants must be present at the game for the opportunity to participate and win.

The vehicle to be given away each week will be showcased throughout the week at Scottsboro High School, as well as at the stadium the night of the game.

All proceeds from the High Country Toyota Touchdown Toss fundraiser will be directed to the Scottsboro High School General Fund to support the day-to-day operation of the school.

“As a father of two little ones, education is very important to me,” said Cox. “We’ve got an incredible school system here in Scottsboro, and we’re just thankful to be able to help in any way.”

Cox offered thanks to several key players in bringing this effort to fruition.

“Thank you to Principal Brad Dudley, Community Engagement Coordinator Carrie Bradford, Superintendent Jay Reyes and Brandon Cox of the Jackson County Sentinel,” he said. “With these leaders, we can not only embrace what makes Scottsboro and Jackson County great but with a focused engagement we can help it grow. I also want to give a special thanks to Steve Ayers for his help in making this all happen behind the scenes.”

The first opportunity to win a new vehicle from High Country Toyota will be held on Friday, Aug. 24 as the Wildcats host the Sylvania Rams in the Fall Jamboree. At the Jamboree, High Country Toyota will provide a new Toyota Highlander and 4Runner for the contest.

The big event will be on Aug. 31 when Scottsboro hosts Fort Payne in the annual Topcat rivalry. At this game, High Country will offer a high-trim Tacoma and a Toyota Tundra.

Ticket sales begin on Monday at Scottsboro High School.

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