In case you have not seen the national ads on television, an American icon is making some major changes to its menu and its name.
Recently, ‘Domino’s Pizza’ officially dropped the word ‘pizza’ from its name and simply became ‘Domino’s.’
Soon, signs everywhere will come down and get a new look. The new signs will feature a logo without any words – just the red, white and blue domino.
Crissy Hunt, franchise area supervisor for Domino’s, said the change reflects the franchise’s efforts to remain strong in a competitive market.
“I think it’s a good move,” she said “It’s a highly competitive market and Dominos’ is continuing to broaden their menu in order to better serve our customers’ needs.
“We’ve added chicken, pasta, Parmesan bread, sandwiches, salad and wings to our menu, and customers love the new choices,” she said. “Our most popular chicken dish is the Chicken Alfredo, and customers are also loving the new specialty chicken.”
According to Domino’s, the specialty chicken is a ‘delicious combination of toppings, sauces and cheeses layered over 12 tender bites of lightly breaded, 100 percent whole breast white meat chicken.’
“All of the new menu choices are terrific and taste like something in a sit-down restaurant,” Hunt said. “Pastas come in a bread bowl or in a pasta tin. They are personal-sized and made with Penne pasta.
“You can build your own specialty chicken or choose from ‘Crispy Bacon and Tomato,’ ‘Spicy Jalepeno with Pineapple,’ Classic Hot Buffalo’ or ‘Sweet Barbecue Bacon,’” she said.
Domino’s has also added sodas and chocolate lava cake and are planning to ‘unleash a new idea called ‘Pizza Theater,’ in national franchises.
“For the idea of Pizza Theater, Domino’s is adding big screen TVs and comfortable seating so customers waiting for their orders can watch the pizza being created and cooked,” said a press release from the franchise. “There is a concept being developed for Domino’s similar to the way Subway makes your sandwiches. Customers walk the service line and choose the topping, and the pizzas are cooked quickly in less than six minutes.”
Tony Osani, of Huntsville, and Cynthia Strain, of Scottsboro, co-own the local Domino’s franchise on Broad Street in Scottsboro, and use their restaurant to serve the community whenever possible.
“Tony is a good guy,” Hunt said. “He started in this business as a pizza delivery man and worked his way up to owning a franchise. He’s very professional and he helps schools, churches and non-profits by offering specialty pricing and group rates.
“He volunteers for the Goosepond half-marathon and also provides pizza for the runners and their families every year,” she said. “He also supports CASA by donating gift baskets and gift certificates.”
Hunt started in the pizza business as a teenager and has also worked her way up the ladder.
“I’ve worked for Domino’s for almost 30 years,” she said. “I started out making pizzas and delivering them. Then I started training new employees, and now I supervise seven stores.
“Domino’s offers wonderful opportunities for new employees,” she said, “and we are hiring right now. It’s a good place to work.
“We have a great, friendly crew that knows the people in Scottsboro and has developed good relationships with our customers,” she said.
Kim Solt, assistant manager at the Broad Street store has been with the company for three years.
“My favorite thing about my job is the customers,” she said. “We get lots of repeat customers and they call me by name.”
Solt said that while the pepperoni and cheese pizza is still the most popular pizza on the menu, the chicken dishes are catching on.
“We sell a lot of Chicken Alfredo,” she said. “The specialty chicken is also becoming very popular. It’s something different, and the customers really like it.”
David McFarlee has delivered the hot and fresh food for Domino’s for almost 21 years and also enjoys the customers.
“I meet a lot of people, and I’ve got a lot of friends here in Scottsboro,” he said. “Last year, I delivered over 2,000 orders.”
Domino’s is located at 813 S. Broad Street in Scottsboro, and is open Sunday – Thursday, 10:30 a.m. – 11 a.m., Friday – Saturday, 10:30 a.m. – midnight.
Contact them at: 256- 259-3080, or order online at: dominos.com.