Alan Cox, general manager of High County Toyota, has been named one of Automotive News’ 40 Under 40, a program that honors 40 high achievers at new car dealerships who are under 40 years old.

Automotive News received nominations from across the U.S. and identified outstanding performers in a large field of high-quality talent at dealerships. These bright stars were profiled in the July 15 issue of Automotive News.

“The 40 Under 40 program recognizes dealership employees who display strong leadership skills and are top performers,” said Mary Beth Vander Schaaf, managing editor of Automotive News. “The men and women on our eighth annual list have significant business achievements and their job performance make a difference at their workplace.”

“Alan has been an integral part of our continued success since his arrival here at High Country Toyota in 2017,” said dealership owner Steve Ayers. “His unyielding commitment to our customers’ satisfaction and the Toyota brand is equaled only by his outstanding and exemplary work ethic.”

For complete information about Automotive News’ 40 Under 40, visit

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