The city of Scottsboro’s chances of landing Internet retail giant Amazon, Inc.’s second North American headquarters was akin to playing the lottery.

The chances were slim, but you have to play to win. Or as Scottsboro Mayor Robin Shelton said, “nothing ventured, nothing gained.”

Sure, it was long shot, but Shelton and others should be commended. Consider, Scottsboro’s population has literally been stagnant since 1980.

In 1980, the population was 14,756. In 2016, the population was 14,677. In that 36-year period, the highest population in the city was in 2010 at 14,770.

It was great to see the mayor reach out to grow the city. We were realistic in knowing the chances of landing Amazon was next to nothing. However, there was a deeper plan in place.

Scottsboro’s pitch garnered regional and national attention, including a story in Southern Living, a lifestyle magazine with circulation near 3 million, titled “Meet the Small Alabama Town Vying for Amazon’s HQ2.”

While the proposal was nixed, along with 200 others across the country, the effort was there. As a story in Saturday’s Sentinel read, “By putting the proposal together, the team has assembled a package that can be tailored to other economic industrial giants who might consider the region as well.”

It’s time to grow the city, and Shelton and others are taking the right steps.

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